Focus on football | Zidane & Co. remain France’s bread and butter

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Paris | Despite sports newspaper L’í‰quipe‘s ballyhooed investigations into Lance Armstrong‘s alleged doping, its bread and butter remains Les Bleus. When its reporting that Armstrong had submitted positive urine samples during the 1999 Tour de France appeared in August, circulation could not top the front-page announcement that Zinedine Zidane would return from international retirement. Nearly 83 percent of the readership is male and remains focused on football.

Declining circulation, such as that experienced by Marca in Spain and La Gazzetta dello Sport in Italy, has helped prompt the October launch of L’í‰quipe Féminine, a parallel to the ill-fated Sports Illustrated for Women that could not gain a toe-hold in the U.S. market.

About the Author

John Turnbull founded The Global Game in 2003. He was lead editor for The Global Game: Writers on Soccer (University of Nebraska Press, 2008) and has also written on soccer for Afriche e Orienti (Bologna, Italy), the Atlanta Journal-Constitution, the New York Times Goal blog, Soccer and Society, So Foot (Paris) and When Saturday Comes. His essay "Alone in the Woods: The Literary Landscape of Soccer's 'Last Defender' " in World Literature Today was nominated for a Pushcart Prize. Also for World Literature Today he edited a special section on women's soccer, "World Cup/World Lit 2011," before the Women's World Cup in Germany. The section appeared in the May-June issue. His next project is a book on soccer and faith.

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