Focus on football | Zidane & Co. remain France’s bread and butter

Paris | Despite sports newspaper L’í‰quipe‘s ballyhooed investigations into Lance Armstrong‘s alleged doping, its bread and butter remains Les Bleus. When its reporting that Armstrong had submitted positive urine samples during the 1999 Tour de France appeared in August, circulation could not top the front-page announcement that Zinedine Zidane would return from international retirement. Nearly 83 percent of the readership is male and remains focused on football.

Declining circulation, such as that experienced by Marca in Spain and La Gazzetta dello Sport in Italy, has helped prompt the October launch of L’í‰quipe Féminine, a parallel to the ill-fated Sports Illustrated for Women that could not gain a toe-hold in the U.S. market.

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