World Cup | Web ‘geolocation’ enables broadband viewing

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Rio de Janeiro | “We expect the World Cup will surpass [Big Brother],” says Antonio Carlos Silveira of, website of the media conglomerate, referring to the popular reality show’s Brazilian version. The site, having gained Brazilian broadcasting rights, will show all World Cup matches live. The cost to subscribers? Five dollars. The critical technology, writes Andrew Baxter in the Financial Times (“World Cup to Tackle the Broadband Bar,” 3 May, p. 9 [U.S. edition]), is web geolocation, enabling host servers to determine the viewer’s location and to bar those from outside Brazil. Otherwise, the rights of other broadcasters would be infringed and Globo would face a nasty lawsuit from Infront Sports & Media, which handles such rights sales for FIFA.

About the Author

John Turnbull founded The Global Game in 2003. He was lead editor for The Global Game: Writers on Soccer (University of Nebraska Press, 2008) and has also written on soccer for Afriche e Orienti (Bologna, Italy), the Atlanta Journal-Constitution, the New York Times Goal blog, Soccer and Society, So Foot (Paris) and When Saturday Comes. His essay "Alone in the Woods: The Literary Landscape of Soccer's 'Last Defender' " in World Literature Today was nominated for a Pushcart Prize. Also for World Literature Today he edited a special section on women's soccer, "World Cup/World Lit 2011," before the Women's World Cup in Germany. The section appeared in the May-June issue. His next project is a book on soccer and faith.

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