‘Beckham studies,’ the graduate seminar

David Beckham‘s capacity to generate cultural comment (see Nov 20, Nov 7 and Jul 16 for three recent examples) and to bolster the CVs of tenure-track academics continues. UK- and France-based researchers Patricia Gaya Wicks, Agnes Nairn and Christine Griffin in the current Consumption, Markets and Culture choose Beckham for a case study on how the commodification of celebrities affects children’s moral development.

“What does this mean,” the authors write, “for children’s understanding of a global media culture which revolves around a culture of spectacle and commodified celebrity?” We should expect numerous citations to the late Jean Baudrillard.

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