Tag: "ellis cashmore"

Importing Real football | Beckham adds his share to U.S. trade imbalance

Carson, California, Jan 22 | The bridge metaphor has become prominent with the Los Angeles Galaxy’s signing of David Beckham from Real Madrid. “David is truly the only individual that can build the bridge between soccer in America and the rest of the world,” says Timothy Leiweke, president of Anschutz Entertainment Group, which owns the Galaxy.

Such brainless marketing patter deservedly sinks into the well of words that has accumulated about this player transfer of global insignificance.

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