Tag: "LA Galaxy"

We brake for commercials | Soccer spectacle fits seamlessly in America’s land of make-believe

Multibillionaire Philip Anschutz, owner of three Major League Soccer teams, has seized on football as a consumable, offering it to the American public in packaged, market-tested form devoid of any native countercultural quality.

Such practice is in keeping with what Umberto Eco and isolated voices from the past, such as Britain’s suffragettes, have noticed about male spectator sport: that it is a cultural neurosis “for which there is neither a reasonable explanation nor an effective cure.”

Importing Real football | Beckham adds his share to U.S. trade imbalance

Carson, California, Jan 22 | The bridge metaphor has become prominent with the Los Angeles Galaxy’s signing of David Beckham from Real Madrid. “David is truly the only individual that can build the bridge between soccer in America and the rest of the world,” says Timothy Leiweke, president of Anschutz Entertainment Group, which owns the Galaxy.

Such brainless marketing patter deservedly sinks into the well of words that has accumulated about this player transfer of global insignificance.

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